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Case Studies

The Challenge

ASCR Is An Arizona-Based ENT Specializing The Delivery Of A Minimally Invasive, Long-Lasting Chronic Rhinosinusitis Treatment Known As Balloon Sinuplasty. Balloon Sinuplasty Is A A Relatively New Procedure In The United States, Receiving FDA Approval In 2005. Here’s How We Helped Them Turn Their Digital Marketing Strategy Into A Business Driver, Achieving 1,500% ROI.

After Underperforming Results From Other Agency, ASRC Needed A Digital Marketing Partner With The Experience And Focus To Grow Its New Patient Volume While Delivering A Positive ROI From The Paid Digital Marketing Investment. To Do This, We Set Three Primary Objectives:

1

Develop an integrated marketing program with a robust conversion tracking strategy that focused on developing scalable new patient funnels.

2

Evolve web presence to better develop organic traffic of higher-intent patients.

3

Integrate customer acquisition efforts with patient intake to ensure the proper and complete manager of acquired leads.

Paid Media

After in-depth market research, learning the ins-and-outs of the business and developing a deep understanding customer perceptions, ProThird developed a plan to optimize and structure ASRC’s paid media campaigns focused on leveraging digital channels (like social media, Google, etc.) to create sustainable new patient pipelines.

SEO

Developing a deep understanding of customer perceptions allowed us to create a tailored SEO program with a robust keyword strategy that focused on delivering the right content, to the right customer, at at the right time.

Patient Intake Integration

Unlike most agencies we don’t track your ROI to how many leads you get, we track ROI down to the specific business unit that drives revenue. Because of this, we integrate lead management tactics all the way down to the patient intake level to ensure strategy adherence and to help maximize the return on your marketing investment.

110%

Increase in conversions.

125%

Increase in new patients per month.

685%

Increase in organic traffic.

1,893%

Average ROI per new patient acquired.